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Creating print products for a business who’s mission is to produce less waste seems counterintuitive. When a significant portion of a customer base may not be technologically experienced, sometimes print is a reasonable and welcome solution. Thinking about what happens to something printed is part of the design process. Could this be reused? How many times could this be used, before it needs to be replaced? What happens in the end? Could it have another use? Could this be composted? Could this be truly recycled? These are some of the questions to think about when designing a brochure for a client who goal is to make less waste. But it is also important to think about these question when designing for any client.